Differentiate your brand with plastic recovery claims

Fund verified plastic recovery projects that deliver traceable impact and credible sustainability stories.

Trusted by 500+ leading CPG brands

Freshpet logoSunday Riley logoTom's of Maine logoNécessaire logoSaie logoAlter Eco logoTrue Botanicals logoSmart Sweets logoThistle logoGimme logoLundberg logoLa Fermiere logo
Freshpet logoSunday Riley logoTom's of Maine logoNécessaire logoSaie logoAlter Eco logoTrue Botanicals logoSmart Sweets logoThistle logoGimme logoLundberg logoLa Fermiere logo

How it works

Embed plastic recovery into your product experience in 3 easy steps

Step 1

Fund verified impact projects

Choose from a global portfolio of vetted plastic recovery projects
Support waste workers while addressing your plastic footprint
Invest in verified initiatives that drive environmental and social change
Step 2

Track your impact

Monitor real-time plastic recovery through live dashboard updates
Access transparent data showing exact weights recovered and workers supported
View traceable impact metrics with rigorous third-party verification
Step 3

Communicate with customers

Generate authentic sustainability claims backed by verified data
Download marketing-ready assets and impact stories for brand storytelling
Build consumer trust with credible plastic recovery credentials

Why leading brands choose rePurpose

Immediate Impact

Delivers significant environmental and social impact by recovering plastic waste from nature and oceans while ethically supporting thousands of waste workers across global projects.

High transparency

Every claim is backed by verified data and real-time tracking through our technology platform. You get complete transparency into exactly how your impact is measured and reported.

Low complexity

Your products stay exactly the same. No supply chain disruptions, no packaging redesigns. Just embed impact seamlessly and start making plastic recovery claims in days, not months.

Robust storytelling

Strategic brand narratives and customized marketing assets that position you as the hero of your own sustainability transformation story—backed by verified data and delivered without greenwashing.

Choose your certification

Build customer trust with transparent plastic recovery claims that drive purchase decisions & fund real impact

Recover your entire plastic footprint

Take responsibility for the plastic you produce by removing the same amount from nature and oceans

Recover plastic per product sold

Link every product sale to plastic recovery—like removing one bottle per item sold

Recover plastic through an annual pledge

Set a yearly plastic recovery goal and let us handle the verified impact delivery

95% of consumers believe the rePurpose Plastic Neutral badge helps companies stand out in ecomm

90+
Packaging regulations automated from a single platform
100%
of customers save on packaging compliance fees

How customers are showcasing their impact

The impact stories your brand will unlock

Beyond cleaning up today's waste - We build holistic supply chains that stop waste from leaking into the environment for decades to come

rePurpose

Laut Yang Tenang

Partnering with informal waste workers and brining new collection and recycling systems to protect Indonesia’s precious ocean ecosystems.

West Java, Indonesia
9,122,266

lbs of plastic waste removed

174

waste workers formally employed

Read Story
rePurpose

Paraíso de Ballenas

Helping protect whale breeding ground on Colombia's Pacific coast by recovering waste from hard-to-reach communities.

Buenaventura, Colombia
134,012

lbs of plastic waste removed

15

waste workers formally employed

Read Story
rePurpose

Anmol Kinara

Targetting ocean-bound plastic waste by improving under-developed waste management services in rural-coastal villages on the west coast of India.

Karnataka, India
4,512,892

lbs of plastic waste removed

32

waste workers formally employed

Read Story
rePurpose

Bahari Safi

Protecting the biodiverse Lamu Archipelago in Kenya by transforming waste into artisanal products

Lamu, Kenya
137,764

lbs of plastic waste removed

49+

waste workers formally employed

Read Story
rePurpose

Anant Pranay

A female empowerment project: run by women, and supporting female waste pickers to get formal jobs in the waste sector.

Maharashtra, India
6,735,288

lbs of plastic waste removed

112

waste workers formally employed

Read Story

Frequently asked questions

Everything you need to know about verified plastic recovery

Verified Plastic Recovery is the ethical collection, removal, and recovery of plastic waste from the natural environment using a method that tracks and verifies the entire process. VPR focuses on low-value plastics that would otherwise become pollution—materials where the cost of collecting and processing is higher than their market value. This includes hard-to-recycle plastics like multi-layered packaging and flexible films that often end up illegally dumped, burned, or polluting ecosystems.

Once collected, plastic is sorted at vetted facilities and processed according to a strict hierarchy prioritizing the most sustainable outcomes. Recyclable plastics are baled and sent to appropriate recycling partners to become new products. Where mechanical recycling isn't feasible, materials may be upcycled into products like plastic lumber for community infrastructure. For the most difficult materials, co-processing is used as a last resort—avoiding landfilling and open burning while achieving significantly lower environmental impact.

In each location where we operate, rePurpose Global conducts rigorous baseline studies to establish existing plastic recovery and recycling rates for different plastic types. We only intervene where recovery rates are low (below 20%) and plastic is being illegally dumped, burned, or polluting the environment. We then set up projects to fix the value chain and recover plastic above the baseline, business-as-usual scenario.

Plastic waste doesn't respect borders. The U.S. is the world's largest plastic polluter with per capita use 6-10 times higher than countries like India. Many packaging types aren't recyclable through U.S. curbside programs and are often exported to countries lacking proper infrastructure. We focus on pollution hot spots where interventions create the greatest environmental benefit—in fact, 90% of ocean plastic pollution originates from just 10 rivers, 8 of which are in Asia.

rePurpose Global pioneered the world's first Verified Plastic Recovery Protocol, ensuring every pound meets strict criteria for additionality, traceability, and net positive impact. All activity is logged in reTrace, our proprietary platform that captures photo, time, and GPS data at each step. We conduct biannual internal audits, annual third-party audits, and maintain full visibility from recovery through processing to guarantee verifiable impact without unintended consequences like waste displacement.

All rePurpose Global projects operate under strict standards outlined in our Impact Code of Conduct, including commitments to fair wages, safe working conditions, and inclusive employment practices. Workers receive uniforms and PPE, with many projects being women-led and focused on economic empowerment. We enforce these standards through biannual internal audits, annual third-party audits, and worker well-being surveys, with all activity logged in our proprietary reTrace platform.

Consumer trust in the rePurpose badge is exceptionally strong. In a January 2025 nationwide study:

  • 80% of consumers said the rePurpose badge positively influenced their perception of the brand and product
  • 95% agreed it helps brands stand out on e-commerce platforms
  • 61% reported they are more likely to trust brands that visibly emphasize environmental responsibility

The logo now appears on over XXX products sold annually across 300+ brand partners, with strong recognition leading to tangible business results—including partners gaining distribution at major retailers like Whole Foods and Sprouts.

You can use the rePurpose logo and approved claims across packaging, websites, emails, social media, retail signage, and marketing materials. Claims and creative assets are shared immediately upon partnership confirmation, with custom support available within 1-2 weeks. All on-pack and marketing uses go through a quick approval process—typically within 2-3 business days—to ensure credibility and brand consistency.

Absolutely. We have alternate, compact logo versions and best practices specifically designed for small-format packaging like travel-size beauty products or sachets. We've successfully worked with brands to incorporate the logo in unique places including package bottoms, inserts, neck caps, and other creative placements while maintaining brand integrity and compliance requirements.

As a VPR partner, you receive a comprehensive marketing toolkit including:

  • Certified logo files and claims guidance for packaging, digital, and promotional use
  • Ready-to-use marketing resources: press release templates, social media copy, email content, and trade show messaging
  • Impact Media Bank: Curated library of high-quality photos and videos from project sites
  • Live Impact Tracking Widget: Real-time impact display for your website showing pounds recovered and communities supported
  • Co-branded campaigns for Earth Day, Plastic-Free July, and other key environmental moments
  • Account support to help frame claims and integrate impact storytelling across brand campaigns

Ready to transform your packaging strategy?

Join 500+ CPG brands who've streamlined their packaging compliance and claims with rePurpose Global.