RECOVER
Verified Plastic Recovery.
Fund the collection and recovery of nature-bound plastic, for a less polluted future.
Your plastic waste strategy needs action.
Any business's plastic waste strategy is incomplete without immediate action. Commitments to reduce plastic use or improve recyclability of your packaging are great. But with plastic waste on the rise, the planet can't wait, and consumers expect action now.
Fight plastic waste, account for plastic use, and be a more sustainable brand by funding Verified Plastic Recovery. Action today has an immediate and transformative effect on preventing plastic pollution.
Not only will you protect fragile ecosystems and empower frontline waste workers around the world, but investing in infrastructure leads to long-term reductions in ocean-bound and nature-bound plastic.
> Download our Verified Plastic Recovery Protocol to see how we drive the highest standards of environmental and social impact.
How it works.
Select your impact portfolio
Explore how much plastic to recover and which of rePurpose Global impact projects matches your brand's action.
Collect, recover and verify plastic waste
Projects are unique in the way they fix local waste value chains, but all collect and verify plastic that would have ended up in nature on your behalf.
Data is tracked, traced, and reported
You receive verified data to confirm the plastic recovery - projects and data are audited by independent third parties twice per year.
Communicate your verified impact
Use your impact in marketing, communications, and ESG reporting to make credible and trusted claims about your action.
Fight plastic waste, engage conscious consumers.
Plastic waste is the #1 environmental concern for consumers today. Far-off future commitments are not enough. Achieve immediate results by intercepting waste and supporting the growth of urgently needed plastic recovery infrastructure.
CASE STUDY
Burt's Bees
Burt's Bees partnered with rePurpose Global to remove ocean-bound plastic waste. Through projects in Ghana and India the partnership will eliminate over 1.5 million lbs of ocean-bound plastic waste by the end of 2024.
Burt’s Bees’ support in India funds recycling facility upgrades and sustained door-to-door waste collection services for around 2,000 households. The effort is part of Burt’s Bees’ 2025 goal to achieve net zero plastic to nature.
Certified environmental action builds better brands.
Let customers know you're taking the plastic waste crisis seriously. Join tens of millions of products that display the most trusted marks for plastic action.
Turning the tide on plastic pollution.
Joining the rePurpose Global coalition means playing a role in overturning old broken systems, and building a new era of inclusive environmental progress.
Create a unique impact portfolio
Explore our network of innovative Impact Projects to find programs that align with your brand identity
Complete trust and traceability
Our proprietary verification system reTraceTM facilitates robust end-to-end data tracking across the entire plastic recovery value chain
Authentic communications
With our powerful storytelling tools you can educate consumers and directly connect them to real-life stories, people, and data from the ground
100% additionality guarantee.
Every kilogram of plastic waste recovered on your behalf would have otherwise leaked into nature. See how to turn impact into sales.
Best-in-class impact standards.
Our industry-leading frameworks set the bar for environmental and social progress, ensuring high quality impact on people and planet.
OUR IMPACT PHILOSOPHY
We cannot wait for a panacea.
Reduction is vital...
There is no silver bullet solution to solve the plastic waste crisis. Brands must adopt a multi-faceted roadmap that incorporates ambitious targets to reduce the usage of unrecyclable and virgin plastic materials.
... but recovery and recycling is also needed.
Every 60 seconds, over 1 million pounds of plastic waste will be produced. The lack of effective waste management infrastructure to collect and ethically process this waste negatively affects tens of millions of communities worldwide.
Learn more about Verified Plastic Recovery.
Verified Plastic Recovery (or 'VPR') is the ethical collection, removal, and recovery of plastic waste from the natural environment, using a method that tracks and verifies the entire process.
In a world where we are producing more plastic than ever before, but do not have sufficient infrastructure to collect and process plastic waste, financing VPR means preventing plastic from leaking into oceans and other fragile ecosystems. Even when plastic is collected, there are better solutions than putting plastic into landfill or incinerating it, and VPR at rePurpose Global means recycling anything that can be recycled, and finding the most environmentally benign solutions for plastics that cannot.
VPR includes collecting, sorting, and ethical processing of nature-bound 'additional' plastic waste, with data recorded at each stage. The process and the data is supported and checked by the rePurpose Global team, and independently audited.
Verified Plastic Recovery at rePurpose Global also includes benefits to waste workers and local communities.
To count towards Verified Plastic Removal we only include plastic that would - to a very high degree of certainty - otherwise have been dumped into nature, bound for the ocean, or openly burned. Baseline recycling rates are calculated in each project region, and these baselines are reviewed and updated periodically.
This means that we can be sure when plastic recovery is ‘additional’ – the impact is in addition to what would have happened under ‘business as usual’.
Plastic pollution is a global epidemic. It is the biggest environmental concern for consumers, and policies and regulations are being introduced across the world to curb the problem.
Recovering nature-bound plastic reduces plastic pollution, supports waste workers and marginalized communities and drives a more circular economy.
Businesses that go beyond compliance and take leadership on this issue are not just doing the right thing, but also meeting customer expectations, future-proofing the business, and building a more positive and competitive brand image. Here is an article on the potential ROI of action.
As the pioneering organization in the field of plastic recovery we developed the first public verified plastic removal protocol ourselves, and worked with Verra, the leading standardization body, to develop the world’s first global plastic action standard.
We also developed the rePurpose Global Impact Code to set frameworks for plastic recovery to operate with high standards of social responsibility and environmental impact.
We continue to lead industry developments, and align our projects with industry standards. By rapidly adopting best practices we not only maintaining compliance with our own leading protocols and standards, but can certify impact in line with any international standards. Some of our projects are OBP-certified by Control Union: a third-party auditor, and Verra-qualified Validation & Verification Body. We can also align our impact to enable Verra Plastic Credits, Ocean Bound Plastic Certification, SA8000 for social accountability, Control Union CWP, and more.
Verified Plastic Recovery collects and processes plastic that would have ended up as pollution in the natural environment. It provides critical finance for infrastructure that prevents further waste mismanagement and can play very significant role in fighting plastic pollution and protecting fragile ecosystems. Unlike pledges and commitments to reduce plastic by a certain date in the future, VPR can have an instant impact on reducing plastic pollution.
As well as that, VPR works to clean up our legacy of plastic waste. Our actions, as individuals and businesses have led to plastic accumulating in the environment, and 11 million tons of plastic (and rising) enter oceans each year. As we continue to produce, use, and waste plastic at increasing rates, VPR is a vital part of the solution…
…but it won't work on its own. It is just a part of the suite of solutions that are needed to reverse the damaging impact of plastic on our planet. We desperately need to reduce the amount of plastic being produced and wasted, invest in recycling infrastructure, look at the issue of scrap plastic exports, shape consumer behavior, introduce incentives for reuse of plastic, and so on.
As a Plastic Action Platform we have a reduction and packaging materials advisory service to support brands to reduce plastic use, transition to alternative materials, and increase circularity. Further to that, we are the conveners of a global Innovation Alliance which advocates for systems-change and positive policy developments to reduce virgin plastic use and promote action across the entire plastic pollution lifecycle.