We believe a world free of plastic waste is achievable within our lifetimes. The real engine of change is already running - we help businesses drive transformational change at a global scale.
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Our theory of change is built on five founding philosophies that drive everything we do.
We help innovators scale from early adoption to building business models that work for the mainstream economy.
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We track every kilogram of plastic recovered through our reTrace platform, providing clear impact ROI.

Plastic waste is leaking into oceans and will triple by 2040. We have no time to wait for perfect solutions.

The 20 million waste workers who power our recycling systems deserve dignity, fair wages, and safety—not just as a moral imperative, but because effective environmental solutions require just labor practices.

We need systemic change that incentivizes reuse, recyclability, and regulation—not choosing between upstream and downstream solutions, but creating an entirely new framework that addresses the whole cycle.

Nine countries. One team. One mission.

Svanika is a social entrepreneur and global advocate for circularity, climate finance, and inclusive development.

Adi is driven by a dual mission: accelerating the transition to a resource-efficient circular economy and ensuring dignified livelihoods for workers affected by our consumption habits.

Peter is a connector at heart and works as a bridge between tenacious people and game-changing ideas, bringing together leaders and entrepreneurs to drive solutions for the most pressing societal issues of our time.
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Manika has extensive experience in strategy and operations leadership at companies like Zola and Strategy& (formerly Booz & Company)

Matt has spent 10 years in start ups focused on building and scaling Revenue organizations. Matt has specialized in and has a passion for growing mission focused companies.

Charles has 13 years of experience in corporate finance, corporate development, and investment banking including at Palantir Technologies, WestRock/Meadwestvaco, and Nomura.

Jason is a veteran start-up leader with 15 years of experience helping start-ups scale from MVP to global impact.

Allison brings over a decade of HR leadership experience across companies like Poppin, Undertone, and several high-growth ventures. She specializes in talent strategy, organizational development, and building inclusive, high-performing cultures.

Vinay has over 12 years of experience in environment and waste management sector in planning, designing and execution of systems in urban infrastructure, waste management and circular economy.

Alyssa has a decade of experience building and scaling digital solutions for sustainable, equitable infrastructure that helps people and the planet including products for building decarbonization at BlocPower, democratic urban planning at Alphabet’s Sidewalk Labs, and construction fintech at Levelset (acquired by Procore Technologies).
Ready to be part of the solution? We're always looking for extraordinary people to drive extraordinary change.
