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Hara Kal

A women-first project (98.5%) implementing first-mile collections by collaborating with local women self help groups to stop low-value plastic waste from reaching the ocean.

Kerala, India
25,131,621

lbs of plastic waste removed

820

waste workers formally employed

Hara Kal

rePurpose impact framework in action

The BASE Framework is our leading impact creation process that is the strong foundation for each rePurpose Global plastic recovery impact project. This framework ensures that our interventions in each geography create additional, impactful and verifiable outcomes.

Baseline
Additionality
Solution
Evaluation

Baseline

Plastic pollution and gender inequality
  • Coastal litter in Kerala is 3 times the global average.
  • Only 21% of women in the state are employed, and have the highest gender pay gap in India.
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Additionality

Village collections to intercept ocean-bound plastic
  • New home collection facilities where it was inconsistent
  • Support transportation to the best end-of-life destination for materials
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Solution

Solution for Project Hara Kal
  • Public private partnership to upskill local women for file mile collections.
  • Increased collection and sorting rates.
  • Transportation to appropriate end-of-life.
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Evaluation

Verra registered
  • The project has been certified by and is listed on the Verra Registry after undergoing a rigorous audit and verification process.
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Impact guaranteed with rePurpose’s proprietary technology - reTrace

reTrace™ is rePurpose Global's proprietary technology tool for impact verification. Every kilogram of plastic waste is recorded, uploaded, and verified through a chain-of-custody approach.

reTrace™ makes all impact data readily available for regular third-party audits.

Five female workers in red uniforms smiling and standing in a factory or warehouse setting.
Two workers wearing yellow safety vests reviewing documents in front of a truck loaded with stacked bags.
Four people smiling outdoors wearing matching gray shirts, one man carrying a large black garbage bag over his shoulder.
Workers in protective gear sorting recyclable materials on a conveyor belt inside a recycling facility.
Five female workers in red uniforms smiling and standing in a factory or warehouse setting.
Two workers wearing yellow safety vests reviewing documents in front of a truck loaded with stacked bags.
Four people smiling outdoors wearing matching gray shirts, one man carrying a large black garbage bag over his shoulder.
Workers in protective gear sorting recyclable materials on a conveyor belt inside a recycling facility.
Five female workers in red uniforms smiling and standing in a factory or warehouse setting.
Two workers wearing yellow safety vests reviewing documents in front of a truck loaded with stacked bags.
Four people smiling outdoors wearing matching gray shirts, one man carrying a large black garbage bag over his shoulder.
Workers in protective gear sorting recyclable materials on a conveyor belt inside a recycling facility.

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