rePurpose

Neela Sapana

Building a scalable, self-sustaining waste management system across Indian coastline to prevent plastic leakage while supporting waste workers and local vulnerable fishing communities.

Tamil Nadu, India

2,488,092

lbs of plastic waste removed

9

waste workers formally employed

rePurpose impact framework in action

The BASE Framework is our leading impact creation process that is the strong foundation for each rePurpose Global plastic recovery impact project. This framework ensures that our interventions in each geography create additional, impactful and verifiable outcomes.

Baseline

Plastic from the city leaks into the ocean

~0.45 kg plastic waste per person: High per capita waste generation and limited infrastructure drive leakage into coastal ecosystems.
~38,721 hatchlings from 487 turtle nests recorded: Olive Ridley nesting sites near Kovalam are threatened by plastic pollution and human disturbance.

Abstract orange background with curved grid lines creating a web-like pattern.

Additionality

Building systems for low-value plastic recovery:

Intercept plastic before it reaches the ocean
Establish reliable, traceable collection systems
Ensure responsible end-of-life processing
Integrate and support vulnerable communities with better incomes and working conditions

Solution

Solution for Neela Sapna

Improve local waste systems through stronger partnerships, efficient operations, and sustainable revenue models.
Enhancing infrastructure and integrating traceability, to ensure plastic recovery is consistent, verifiable, and built for scale

Evaluation

Thorough Audit and Assurance Process

In line with the comprehensive rePurpose Audit & Assurance Protocol (rAAP), each project undergoes multiple levels of internal audits - from documentation checks to onsite visits. Everything is tracked and traced via reTrace technology.
In addition each project is also audited through third parties to provide an independent assurance.

Impact guaranteed with rePurpose’s proprietary technology - reTrace

reTrace™ is rePurpose Global's proprietary technology tool for impact verification. Every kilogram of plastic waste is recorded, uploaded, and verified through a chain-of-custody approach.

reTrace™ makes all impact data readily available for regular third-party audits.