The rePurpose Plastic Action Platform.

Why are so many beauty companies going Plastic Negative?

Why are so many beauty companies going Plastic Negative?

Plastic neutral or plastic negative beauty goes one step further than being zero waste. Zero waste beauty products tend to eschew the use of any plastic in their making but these brands might still use plastic at some point in their manufacturing or production (more on that later). To claim plastic neutrality or negativity, they need to do more.

London-based skin and body brand UpCircle is one of the first beauty businesses to do this. 'For every product we sell, we are contributing a percentage towards vetted impact programs that will remove more plastic waste from the environment than we create in our packaging and operations,' co-founder Anna Brightman explained.

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100 personal care brands join rePurpose to fight plastic pollution.

100 personal care brands join rePurpose Global to fight plastic pollution

The personal care industry produces 120 billion units of packaging annually, with most being non-recyclable and ending up in landfills or oceans.

Brands partnering with rePurpose Global have products certified plastic neutral or plastic negative, or are pledging to recover plastic waste through rePurpose Global’s impact projects. The 100 personal care brands, across 15 countries, are removing 4,127 tons of plastic waste from the environment every year.

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Actress Peyton List explores her brand’s sustainability ‘pleybook’.

Pley Beauty's guide for environmental impact includes action on plastic waste

Pley Beauty’s sustainability ‘pleybook’ documents the brand’s journey towards circularity.
Pley Beauty is plastic neutral. They calculate the amount of plastic they use in every single product and then remove an equal or greater amount out from the environment through rePurpose Global’s impact projects.

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Leading plant-based food brands join forces to tackle plastic waste.

Leading plant-based food brands join forces to tackle plastic waste

rePurpose Global, a global has partnered with twenty plant-based brands to take immediate action on the plastic pollution crisis.

Brands including No Evil Foods, The Very Good Butchers, Outstanding Foods, V-Dog and more are coming together to remove the equivalent of 27 million plastic bags, or 3 million plastic bottles, from nature every year.

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For World Ocean Day, Corona empowered customers to take action.

Corona empowers customers to take action on plastic waste for World Ocean Day

For World Ocean Day, Corona partnered with rePurpose Global to enable customers to take action on their plastic footprint, and contribute towards plastic recovery and infrastructure – fighting plastic pollution and protecting oceans from plastic waste.

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Jason Momoa’s beverage brand is keeping plastic out of the ocean.

Jason Momoa's beverage brand is keeping plastic out of the ocean

Mananalu’s commitment to ridding the world of single-use plastic goes a step further than replacing your plastic water bottle with an aluminum one. As a Certified Plastic Negative product, it removes twice as much plastic from nature as it uses. This is made possible by its partnership with rePurpose Global.

Mananalu call it Drink One, Remove One.
Read more here about how it works, or here for more on the environmental impact.

Every Aunt Fannie’s product purchase will have a Net Zero plastic footprint.

Aunt Fannie’s products take action on plastic waste

Sustainable housekeeping cleaning and pest solutions manufacturer Aunt Fannie’s has become certified Plastic Neutral via its partnership with rePurpose Global.

Aunt Fannie’s will collect, process and recycle nature-bound plastic waste – funding the removal of at least 227,540lb of low-value plastic waste that ends up in landfill or the oceans each year.

Aunt Fannie’s CEO Mat Franken said: “There is a devastating amount of waste in our industry and plastics have always been a concern company-wide and a concern for our environmentally-conscious customers. We believe in the power of brands to affect long-lasting change and we will continue to make bold commitments that help to protect our planet. We are excited to share this milestone and we encourage others in our industry to follow suit.”

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Our partner Grove Collaborative is the world’s first plastic neutral retailer.

Grove Collaborative is the world’s first plastic neutral retailer.

Today, every Grove purchase is plastic neutral – part of a path for Grove Collaborative to be 100% plastic free by 2025.That means for every ounce of plastic customers purchase (from every brand across the site) Grove collect the same amount of nature-bound plastic pollution in partnership with rePurpose Global. So far, Grove orders have removed nearly 10 million pounds of plastic from nature.

Grove is committed to rethinking products, transitioning packaging, and leading the industry with full transparency through a Plastic Scorecard.

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R5 Living is the first in Italy to be certified Plastic Negative.

R5 Living have the first plastic waste action certified products in Italy

R5 worked from day one to reduce and eliminate unnecessary plastic in products, manufacturing and distribution, but some of it is unavoidable. Plastic is also a very valuable resource, ensuring the preservation of food and objects, and it's lightweight and recyclable. But its use is not always smart.

R5 Living partners with rePurpose Global to certify each project Plastic Negative – the first in Italy to take this action.

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20 pet food brands are driving plastic recovery from nature.

20 pet food brands are driving plastic recovery from nature.

About 20 pet food brands have joined forces to tackle plastic pollution by reducing plastic in their packaging and the overall supply chain and financing rePurpose Global’s waste projects.

It’s estimated that about 300 million pounds of plastic waste is produced annually by the pet food industry, in just the United States alone. According to the industry, much of the plastic packaging is made of non-recyclable or hard-to-recycle materials, which equates to about 99% of pet food packaging ending in landfills or as plastic pollution.

“Plastic is a huge problem in the pet food industry,” said Stewart Shanley, chief executive officer of Earth Animal. “While we are making strides to reduce plastic waste from our packaging and supply chain, we wanted to make an impact right now. Through our partnership with rePurpose Global, we are taking the first step to systemic environmental change – financing waste management infrastructure and empowering marginalized workers fighting the plastic waste crisis on the frontlines. This is just one step in our journey to reducing our environmental footprint and we call on others in our industry to do the same.”

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Partnering with the Pet Sustainability Coalition to advance industry action.

Partnering with the Pet Sustainability Coalition to advance industry action.

PSC member The Natural Dog Company partners with rePurpose Global. For every pound of plastic the company produces, an equivalent amount of plastic is removed from the environment through rePurpose Global’s impact projects. Essentially, The Natural Dog Company uses sales to finance a project - selected by The Natural Dog Company - that remove plastic waste from oceans.

“Working with rePurpose Global was great. The team was very thorough with their research, transparent about how everything would work and answered all of our questions. We feel really fortunate to be able to work with them to get this project off the ground.” – Dan Goodnow, The Natural Dog Company.

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Unpacked22 panel: discussing plastic neutrality with 3 pet food companies.

Unpacked22 panel: discussing plastic action with 3 pet food companies.

Hear from brand partners at The Natural Dog Company and Mid America Pet Food on how our certifications helped them build responsible and sustainable brands.

“Every solution that I started researching 3 years ago was just a very long road. That’s necessary. That’s part of where we are. But a certified Plastic Neutral product had immediate impact, and that meant a lot.”David Yaskulka, Senior VP (CSR), Mid America Pet Food.

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The Economist’s World Ocean Summit: solutions for the plastic waste crisis.

The Economist’s World Ocean Summit: solutions for the plastic waste crisis

Co-Founder Peter Wang Hjemdahl, discusses the inherent challenges in tackling the plastic waste crisis, the different tools and tactics being employed by people and organizations on the frontlines, and some of the paths to Plastic Neutrality.

Along with the rest of the panel members Peter discusses how we need a holistic toolkit spanning finance, impact, and advocacy, to effectively end plastic waste in nature. That's where plastic recovery and voluntary brand finance could play an important role in ironing out the kinks at every stage of the plastic waste chain.

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How Dalberg is going beyond balancing its plastic footprint.

How Dalberg is going beyond balancing its plastic footprint

Dalberg was an early supporter of rePurpose Global in 2020 – allowing us to trial a few different plastic action solutions. Dalberg continues to sponsor high-quality, verified plastic collection and recycling through rePurpose Global’s impact projects, in recognition of its own plastic use.

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How rePurpose Global inspired Yulu to become Plastic Negative.

How rePurpose Global inspired Yulu to become Plastic Negative

“When we learned about the organization’s four pillar approach to fighting global plastic pollution; measurement, reduction, plastic credits, and certifications we were so inspired that we decided to pursue a certification of our own. Yulu became Plastic Negative certified. It was dead simple.

The first step was to calculate our annual plastic consumption using rePurpose’s calculator. Then, rePurpose worked out how much it would cost to remove twice as much (as we are Plastic Negative) low-value plastic from the environment as our team produces. The last step involves a little more work on our part – reducing our plastic consumption by acting on the recommendations in rePurpose’s analysis of our plastic consumption behaviors.”

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Our work with Verra to co-develop the Plastic Waste Reduction Standard.

Our work with Verra to co-develop the Plastic Waste Reduction Standard

We worked with Verra to develop the world’s first standard for Plastic Credits.
Read more about the standard here

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Moving the policy needle through UN’s Blue Economy Finance Initiative.

Moving the policy needle through UN’s Blue Economy Finance Initiative.

rePurpose Global joined the Sustainable Blue Economy Finance Initiative as Signatories to the Principles. Our logo is alongside the other member logos here.

High-impact social ventures meet the world’s largest companies.

High-impact social ventures meet the world’s largest companies

rePurpose Global was invited to join the community between entrepreneurs, institutions, and investors to profitably solve pressing global problems.

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