Watch how rePurpose Global is tackling plastic waste with the Pet Food industry

At PSC's Impact Unleashed, rePurpose Global spotlighted plastic pollution and why brands must act fast for circular solutions.

rePurpose Global solving plastic pollution crisis
Written by
Dhruv Tyagi
Published on
August 7, 2023

At this year’s edition of the Pet Sustainability Coalition's Impact Unleashed, Svanika Balasubramanian, co-founder and CEO of rePurpose Global, spoke about the urgency of the plastic waste crisis and highlighted the need for brands to take immediate action.

The Pet Sustainability Coalition (PSC) is a non-profit collective of leading brands in the pet industry that are committed to fostering sustainability and environmental impact within the ecosystem. Every year, PSC hosts Impact Unleashed - an event with a keen focus on sustainability implementation - featuring speeches and workshops for pet brands to build sustainability efforts. 

In the United States alone, the pet food industry is responsible for the production of over 300 million pounds of plastic waste each year. Most of the packaging is composed of non-recyclable or hard-to-recycle plastic. Almost all of this plastic packaging is thrown away as waste, rather than recycled. Aware of their contribution to the issue and their responsibility to address it, PSC is committed to developing the pet industry's sustainability and environmental consciousness.

As the world’s leading plastic action platform, rePurpose Global has partnered with over 25 brands in the pet food and pet care industry across the United States, Canada, and New Zealand - a collaboration that has enabled the recovery of over 2,000 tonnes of plastic waste (the equivalent of 1 billion plastic bags by weight) from nature. 

Not only that, but our impact projects around the world have supported livelihood opportunities for around 2,000 waste workers. The environmental benefits of funding plastic action are clear, but it is also apparent that the consumers of tomorrow are looking for deeper commitments and intersectional initiatives from brands.

For brands in the pet industry, taking concrete action and communicating it accurately and effectively can support brand building. Over 73% of today’s GenZ consumers are willing to pay more for a product that is sustainable and environmentally responsible. Moreover, sustainable practices and values can bolster a brand’s customer loyalty, with 91% of consumers willing to migrate to more sustainable brands. 

By joining hands with rePurpose Global, our partners in the pet food industry are making a tangible, verified, and ongoing contribution to action on plastic pollution. To watch Svanika’s talk on why this audacious action is needed, and how brands can make a difference, click the video above!

-

To find out more about rePurpose Global's Verified Plastic Recovery (VPR) solution, please check out our website: repurpose.global
Share this post :
This is some text inside of a div block.

Recent Posts

Start your brand's journey

Take action on
plastic waste

Talk To Our Team

Get Started with Verified Plastic Recovery for your Brand

rePurpose Global is here to support your sustainability roadmap with impactful and measurable Plastic Action solutions that deliver immediate results. Partner with us to measure your plastic footprint, fund plastic waste recovery, and create strong sustainability messaging for your brand.

Talk to our team to explore how we can work together.

Book A CallBook A Call
rePurpose Global Partnership with CPG Brands

Related Posts

rePurpose Partners with 100 Personal Care Brands to Fight Plastic Pollution
Our Coalition
Arrow Icon
rePurpose Partners with 100 Personal Care Brands to Fight Plastic Pollution

100 personal care brands are removing 4,127 tons of plastic yearly with rePurpose Global. Explore how this global coalition drives impact.

rePurpose Global’s Plastic Action Coalition
Our Coalition
Arrow Icon
rePurpose Global’s Plastic Action Coalition

Discover how rePurpose Global unites brands, innovators, and communities through its Plastic Action Coalition to scale global recovery and systemic impact.

WildClean and rePurpose Global - Un-Mucking the World
Our Coalition
Arrow Icon
WildClean and rePurpose Global - Un-Mucking the World

WildClean partners with rePurpose Global to tackle plastic waste and walk the talk on sustainability. Explore their journey to impact.