We are delighted to announce that rePurpose Global is partnering with Lil Bucks, a sustainable superfood company obsessed with buckwheat and preserving the planet. Lil Bucks now have certified Plastic Neutral products.
Funding a rePurpose Global impact project that removes and recovers as much ocean-bound plastic waste as they create, means every purchase of each bag of Lil Bucks takes action on plastic waste.
Good Vibes and Uncompromised Nutrition
Lil Bucks are taking immediate and voluntary environmental action by financing the collection, processing, and reuse of nature-bound plastic waste created by their packaging and operations. They already ensure that each step of their supply chain — from sustainably sourcing their buckwheat to delivering the final product — is benefitting the planet. Apart from being an incredible source of protein and fiber for humans, buckwheat is also incredibly nutritious for the soil. Buckwheat is known as a great rotator crop, rejuvenating the soil with more nutrients for future crops. It grows great in cold climates or poor soils. Lil Bucks’ mission to elevate the demand for buckwheat in the USA enables more farmers to include this amazing crop in their crop rotations. We are excited to work with them to protect the environment from plastic waste and help Emily Griffith, the founder of Lil Bucks, further align with the brand’s mission.
Griffith decided to partner with rePurpose Global because she “believes Lil Bucks values of good vibes, uncompromised nutrition, and bettering our planet are at our core. Action begins now, not when we’re big and have a lot of money. To me, a cost to take responsibility for our environmental impact is THE cost of doing business, and I am so thrilled to partner with and support rePurpose Global as they perfectly align with our mission. Becoming sustainable is a journey, and even though we still have to use plastic now, this is a great step forward.”
Lil Bucks’ Plastic Neutral Journey
Incorporating Plastic Neutrality into Lil Bucks’ environmental actions was a comprehensive commitment to protect the planet and repay their debt to nature.
The process began by measuring the volume and category of plastic created by their supply chain. Understanding the breakdown of plastic allows Lil Bucks to take informed action, and know precisely how to reduce their plastic footprint further.
This step is critical, with rePurpose Global certifications only available to brands - like Lil Bucks - that remain committed to plastic reduction. The launch of more recyclable packaging is one recent step, but Lil Bucks continue to look at ways to reduce plastic use while keeping the products fresh, and are testing packaging made from sugarcane. The goal remains to have home compostable packaging in future.
Using the measurement statistics and specifications, we also created a unique strategy to fund the removal of low-value plastic waste from oceans and landfills.
Lil Bucks funds the collection and removal of low-value plastics, primarily plastic bags, to give them value and create an economic incentive for their collection. The majority of these plastics were dumped into or close to precious oceans in Indonesia. Lil Bucks’ contributions allow for these plastics to have a second life while providing ethical wages to waste management workers in the country.
Around 91% of the world’s plastic is not recycled. Targeting the source of the problem directly — we are hoping to initiate action towards a world with less plastic waste.
Lil Bucks’ Impact Partnership
By going Plastic Neutral, Lil Bucks is helping to bridge the $50 billion funding gap plaguing recycling supply chains worldwide. Through their partnership with rePurpose Global, they fund rePurpose Laut Yang Tenang in Java, Indonesia, which recycles nature-bound LDPE plastic, and supports waste workers and their family members by adding crucial income and supporting occupational safety, health insurance, and skills training.
Laut Yang Tenang, supports the livelihoods of over 200 informal workers, as well as 40 facility and franchise site workers. By incentivizing of the collecting low-value flexible plastic bags, which were not previously collected and had limited market value, Lil Bucks helps to create an additional income.
On top of that, waste workers receive fair prices for plastic collected, and employees at the project receive pay above the minimum wage, along with health insurance, social security, and other employee benefits.
The project also serves as a pioneer of micro-entrepreneurship in the region. rePurpose Global and Waste4Change have created a unique franchise model that further supporting waste workers on the island, as well as their families.
Looking Towards a More Sustainable Future
rePurpose Global is helping Lil Bucks reduce their future plastic footprint. Their contribution helps achieve circular economic models, by sponsoring innovations on the ground to expand developing supply chains and build desperately needed infrastructure to handle plastic waste responsibly. Many developing countries lack the resources to handle the millions of tons of plastic waste imported from Western countries and generated by their citizens. Our partnership with Lil Bucks is creating action today.
As an innovative player in the healthy food sector, Lil Bucks recognizes the grave threat plastic pollution poses on the future of our planet and is planning extensive action against this waste epidemic. Our world needs us to commit to being better environmental stewards, and Lil Bucks is taking strides to demonstrate that ideology. As a business focused on creating positive environmental change, Lil Bucks will continue to educate its customers on proper recycling and composting techniques, and continue to innovate unrecyclable plastic out of their packaging.
Going Plastic Neutral is a step in the right direction, but not the final destination.
We encourage you to support this sustainable buckwheat business and try out Lil Bucks’ line of crunchy superfood products. If you would like to learn more about what Plastic Neutral, rePurpose Global helps both individuals and businesses assess their plastic footprint and works with you to forge a socially conscious path. Individuals can take 3 minutes to calculate their plastic footprint and mitigate their plastic waste for about the same price as a cup of coffee a month. If your brand is interested in becoming more sustainable, sign up for a quick consultation to learn about the benefits of going Plastic Neutral. Small steps make big impacts, make yours today!