Smarter EPR Compliance for the Pet Industry

How Earth Animal Cut Fees with a One-Person Team

Earth Animal, a purpose-driven pet brand focused on holistic health, offers a diverse range of foods, treats, and supplements in complex packaging formats. To meet Extended Producer Responsibility (EPR) regulations without straining internal resources, they partnered with rePurpose Global. The result: a streamlined process that took days instead of months—delivering long-term cost savings and valuable packaging data.

COUNTRY:
USA
Industry:
Pet Products
Solution:
Packaging Data Centralization + EPR Compliance

The Challenge

Pet brands face high EPR fees due to flexible plastics, large-format shipping, and complex formats like bundles and sachets. From 30-lb kibble bags to Chewy-exclusive bundles and club-store formats, Earth Animal’s packaging varies by product, channel, and retailer—each with different compliance requirements and data gaps. With only one team member managing the process, Earth Animal needed support interpreting the rules, collecting accurate data, and avoiding costly over-reporting.

The Solution

Earth Animal has been a long-standing plastic recovery partner of rePurpose Global, so when they learned about the fast-approaching EPR deadlines, they turned to us for support. With required packaging data spanning so many different teams, a single team member ultimately became responsible for managing compliance. To do this right, they needed expert guidance and didn’t have the time or resources to bring on consultants or expand headcount. 

rePurpose Global helped evaluate packaging data across DTC, retail, and wholesale channels—including tricky components like outer cartons, inserts, and tertiary shipping materials. Where supplier data was missing or inconsistent, we applied vetted assumptions to reduce the burden on Earth Animal’s internal team. Our experts clarified which materials were liable under state-specific EPR laws, , how to handle flexible films, and which reporting method would minimize costs. This was especially important because difficult-to-recycle formats like flexible films carry higher EPR fees – so the precision in data categorization and selection of reporting method was key. 

As Earth Animal put it: “As a team of one, having this support from rePurpose was essential from a time perspective. In addition, I was able to learn so much about the granular level of the data, and now that I have the information, providing it for other states will not be as difficult or time-consuming.”

Thanks to rePurpose Global, Earth Animal was fully prepared for Oregon’s EPR deadline. With everything centralized, each new report will now take minutes—not months.

179
SKUs analyzed, spanning primary, secondary & tertiary packaging
66
unique packaging components identified and cataloged
100%
Packaging Data Centralized
"rePurpose Global stepped in with the tools, insights, and support we needed—saving weeks of work"
Stephie Volo, Chief Impact Officer, Earth Animal

Results

By simplifying reporting and avoiding unnecessary costs, Earth Animal turned EPR compliance from a burden into a streamlined process. The brand can now scale reporting across states in minutes, not months. Key benefits include:

  • Money saved: Avoided thousands in overpayment by optimizing reporting for high-cost materials like flexible films. Savings will grow with each new EPR state.
  • Time saved: Enabled a single team member to handle reporting independently—saving weeks of manual effort and avoiding ~$40,000- $120,000 a year in consultant fees or added headcount.
  • Penalties avoided: Submitted a complete, audit-ready report on time, eliminating the risk of $25,000/day fines or public non-compliance.
  • Long-term benefit: Built a centralized, scalable system to manage packaging data and ensure compliance across 10+ states expected to pass EPR.

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