6. rePurpose Plastic Recovery Pledge

So far in this pathway we’ve learned what VPR is, how it’s an important part of the solution to plastic pollution, how it also contributes to social development, and that brands can be a part of the solution.

This article briefly expands on the last point. Brands partnering with rePurpose Global to fund VPR can do so in a few different ways.

The normal route for this is through the Plastic Recovery Pledge Program.

How does the Plastic Recovery Pledge Program work?

1. A business chooses an impact project to contribute towards. rePurpose Global have projects around the world that prevent plastic pollution and support local communities.
2. Revenue-based payments are agreed to fund direct action. The amount required to be a part of the program depends on the business revenue, number of SKUs or sub-brands associated with action etc. rePurpose Global aims to make impact accessible to brands of all sizes, so there are options for all brands - right from start-ups (brands we call ‘otters’) up to big multinational companies (brands we call ‘blue whales’!)
3. Businesses start to receive data on plastic waste recovery impact, as well as rePurpose Global communication tools, ongoing account management support. The set-up process usually takes no more than a few weeks, and impact starts right away. Impact data follows shortly afterwards - usually in the next monthly cycle.

That’s it. It’s pretty simple.

For all of the reasons you’ve already read, the Plastic Recovery Pledge Program is an important, meaningful, and powerful sustainability action.

For brands, it’s also an opportunity to engage with customers. For a start, there’s the unique impact data that is audited and verified and can plug directly into communications and sustainability reporting.

There’s the rePurpose Global certification marks available that can be shown on products and in communications materials – helping customers make more informed decisions, and helping brands to stand out thanks to their action.

There’s also access to rePurpose Global’s communication and storytelling resources, which include various communication templates, as well as an updated library of images and videos from the impact project that the brand is funding.

Karma Water is a brand that is part of the program:

"Partnering with rePurpose Global is a pivotal step in Karma Water's journey to help solve plastic waste. Our pledge aligns with our mission to create a cleaner planet and working with rePurpose Global ensures we can have a verifiable impact," said CJ Rapp, Co-Founder and CEO of Karma Water.

To find out more, and explore how you can benefit from being part of the growing movement against waste, speak to our team.