1. What is Verified Plastic Recovery?

Our modern world is producing and consuming plastic at an unmanageable and alarming rate. From takeout boxes to product packaging, textiles, appliances, construction, and more - plastic is everywhere. Present infrastructure is insufficient and incapable of keeping up - resulting in tonnes of plastic leakage into our oceans and nature.

The concern with plastic is that we haven’t figured out what to do with it once we’ve finished using it. Plastic waste is set to triple by 2060.

There is significant awareness of the problem, and some efforts are underway to reduce the amount we waste. Yet current government and industry commitments will likely reduce annual plastic leakage into the ocean by only 7% by the year 2040 – the total amount of plastic pollution will continue to climb.

The time for action is now. Consumers are looking for brands that show leadership and take ownership on plastic waste, but at the moment, most brands take an incomplete approach to tackling plastic waste.

The purpose of this pathway is to introduce Verified Plastic Recovery (VPR) as a solution to the plastic pollution crisis and share its positive impact on business' plastic waste strategy.

By financing Verified Plastic Recovery (VPR), alongside reductions in plastic use, businesses of today can create impact immediately. VPR is the collection, sorting, and ethical processing of nature-bound “additional” plastic waste. Additional means it’s waste that would not have been collected without the intervention. This helps our oceans and ecosystems to be more protected from plastic pollution.

Built on robust and ethical standards, VPR processes and data are tracked, supported, and checked at every step by our rePurpose team followed by independent third-party audits. As you read on in this track, you’ll see how VPR not only benefits the environment and supports local communities, but also uplifts the waste workers that are often the unsung heroes in our fight against plastic waste.