Packaging Action Network
A Naturally Network, UNFI and rePurpose Global initiative
Supported by Thrive Market and Grove Collaborative
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500+ Brands Catalyzing Real Change
Packaging Action Network (PAN) is a data-driven forum to help growing CPG brands turn sustainability conversations into action. By fostering pre-competitive collaboration and sharing real-world insights, PAN equips brands with practical solutions to drive measurable change at scale.
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We've gathered exclusive rewards from retailers, distributors, and industry coalitions to incentivize brands making meaningful strides in sustainable packaging. From shopper marketing discounts to special retail media campaigns—and much more—taking action on sustainability now comes with tangible benefits.
Data Centric Measurable Progress
Every initiative is guided by real-world data and measurable outcomes, ensuring informed decisions and meaningful impact.
With packaging at the center of the waste crisis, the CPG sector is uniquely positioned to drive systemic change in the circular economy. We focus on helping solve the specific challenges of growing SMB brands within the value chain, and beyond.
Transparency & Collaboration
PAN fosters open disclosure and pre-competitive collaboration, recognizing that shared insights accelerate industry-wide progress.
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Take Action Today
Join 500+ Brands creating meaningful impact across their packaging supply chains, participate in our quarterly rewards program, access our knowledge academy series, and more.
CPG Packaging Accountability Framework
The CPG Packaging Accountability Framework is a structured approach to help brands take measurable action on sustainable packaging. It operates across four key areas—Measure, Commit, Mitigate, and Report—to set targets, incentivize action, and ensure transparency. These principles are applied across the following four Spheres of Action to comprehensively address the packaging crisis.
WASTE IMPACT
Identifying waste hotspots, improving recyclability, and reducing plastic use.
CLIMATE IMPACT
Reducing GHG emissions, improving material efficiency, and investing in climate action.
POLICY COMPLIANCE
Aligning with global and local regulations like Extended Producer Responsibility requirements.
CONSUMER EDUCATION
Transparently sharing sustainability metrics and engaging consumers in the journey.
Environmental protection
CLIMATE IMPACT SPOTLIGHT
ILIA recently light-weighted and redesigned the tube for its Limitless Lash Mascara. The lighter, mono-material tube reduces carbon emissions by 46% and waste by up to 20%.
WASTE IMPACT SPOTLIGHT
For every SmartSweets product sold, the brand funds the ethical recovery and processing of plastic waste through rePurpose Global. The program focuses on low-value plastics, such as wrappers and single-use items, which are often overlooked in developing waste management systems.
Uplifting communities
Empowering people
CONSUMER EDUCATION SPOTLIGHT
Saie Beauty commits to eliminating and offsetting their carbon emissions to net zero by 2039. In the meantime, The Saie Climate Initiative will empower 2,000 women with increased incomes, social security, health insurance, and other initiatives for upward mobility and recover 5 million pounds of plastic waste by 2027.
Activate Quarterly Rewards from Retailers and Distributors
Progress across the CPG Packaging Accountability Framework will be eligible for rewards sponsored by PAN program anchors and other supporting organizations. Download our guide to learn more on perks and benefits available in 2025 and accepted reporting pathways.
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Attend exclusive events
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Free Sustainability Consulting Workshops
Access free expert guidance from to navigate the CPG Packaging Action Framework and implement real, data-driven solutions. Whether you're setting goals, measuring impact, or aligning with regulations, these one-on-one sessions help brands take the right steps forward.
Discounted Software Tools
Affiliated member brands may be eligible for discounted access to sustainability software tools, including the rePurpose Packaging Platform, designed to streamline compliance, track progress, and improve decision-making—especially in the evolving landscape of packaging EPR policies.
