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Trusted by 500+ Consumer Companies
Empowering Consumers for the Green Transition Directive
What is ECGT/ EmpCo Directive?
The Empowering Consumers for Green Transition Directive, also known as ECGT or EmpCo, is a European directive that strengthens rules for environmental claims and sustainability labels across EU Member States.
It is designed to help prevent greenwashing by requiring businesses to communicate environmental claims clearly, accurately, and with reliable supporting evidence.
This means, any sustainable labels used by businesses needs to be:
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Independent third-party verified
An independent, accredited body checks the claim
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Publicly accessible
The terms behind your label must be publicly available
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Credible
The scheme should be shaped by expert and stakeholder input
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Enforceable
The scheme needs clear procedures for how enforcement works
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Certified, not self-declared
The label has to rest on a legitimate certification scheme or a public authority
Approved rePurpose Certifications
Through the rePurpose Verified Plastic Recovery Program, businesses can contribute financially to rePurpose-approved impact projects that fund plastic recovery.
rePurpose certification may apply at the company level or the product level, depending on the certified scope. The mark used must match the approved certification scope and may only be used where rePurpose has granted certification and approved the claim use.
Certifications verified by an independent body
Using a certification mark requires rePurpose certification and an independent conformity assessment, carried out by BSI Group or another approved verification body that is legally separate, competent, and independent of both rePurpose and the certified brand.
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How to get certified?
You choose what to fund. We handle the compliance.
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Choose your program
Pick the plastic recovery program that aligns best with your business.
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Fund the recovery
Your contribution puts recovery work into motion on the ground
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We verify, auditors confirm
rePurpose verifies the data. An independent third party audits the impact.
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Make your claim
Receive your certification, and tell your customers what it stands for.
- Businesses select their certification: company, a product, a product line, a product portfolio, or another approved scope.
- Eligibility review: rePurpose confirms the proposed scope qualifies under the Standard and that the required agreements are in place.
- Financial contribution: A qualifying financial contribution is made, set against the published revenue tier and contribution schedule.
- Revenue verification: Businesses’s reported revenue is verified, since contribution levels are tied to the revenue band.
- Plastic recovery delivery: Recovery is delivered through rePurpose-approved projects, with recovery data reviewed and verified through rePurpose’s traceability and evidence controls.
- Certification decision and monitoring: Certification is granted for the defined scope and period, with ongoing monitoring throughout. Rights can be restricted, suspended or withdrawn if annual requirements aren't met.
- Independent conformity assessment: Independent conformity assessment is carried out where it applies, by a verification body legally separate from both rePurpose and the certified brand.
- Communicating your certification: The claim and certification mark are approved for use within the certified scope, and businesses’ entry is published to the rePurpose public registry, which is accessible by consumers.
Certification Standard
rePurpose Certification Communications GuidelinesClaims and Label Use Guide
Find attached in the appendix of the Certification Standards the Revenue tier and contribution schedule. - Certification verifies that a participant has met the Standard's requirements for their certified scope. It does not verify that their plastic footprint has been measured, offset, neutralized, or eliminated.
An independent conformity assessment is an objective evaluation by a third party organization to prove that rePurpose certifications meets legal rules or quality standards.
To meet the ECGT Directive requirements, we have selected BSI Group to conduct the Independent conformity assessment. BSI Group is a national standards body and certification organisation, operating independently of rePurpose and of the brands being certified. They are an approved verification body that is legally separate from, competent, and independent of both rePurpose and the certified brand.
Independent auditor information
- Public Directory of active members
- rePurpose Global Logos & Brand Guidelines
- Third-party certification auditor information: rePurpose Global has appointed BSI Group as our exclusive independent verification body.
- Informational ECGT Guide for brands selling or marketing in the EU
- Discover how to prepare for ECGT by reading our comprehensive guide.
- To report potential misuse of the rePurpose Plastic Recovery Certification marks, non-compliance with our Certification Standard, or unverified environmental claims made by brand partners in connection with our mark, please write to appeals@repurpose.global
Leading Packaging Sustainability and Compliance Platform for Consumer Companies to streamline EPR compliance and make credible sustainability claims.