rePurpose Global has launched Packaging Simulator, a first-of-its-kind tool that gives consumer brands real-time impact modeling for every packaging decision, replacing months of manual spreadsheet analysis with one-click scenario comparisons. Brands submit their 2023 baseline data, enter a proposed packaging change, and instantly see the projected impact on EPR fees, California recyclability, material footprint, PCR weight, and plastic components before committing to anything. The piece frames this against California's SB 54 Individual Source Reduction Plan deadline of August 1, which requires brands to model, document, and submit a defensible plan across the five state-approved pathways: material switching, lightweighting, PCR content, elimination, and reuse/refill.
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