Why rePurpose Global is the Partner You Need for Sustainability

Discover how rePurpose Global empowers 500+ brands to tackle plastic pollution, climate change, and social inequity through verified action.

rePurpose Global solving plastic pollution crisis
Written by
Julia Beasley
Published on
January 28, 2025

At rePurpose Global (rPG), we believe solving the global waste crisis requires a holistic, systemic approach. Tackling plastic pollution, protecting biodiversity, and addressing social inequities are interconnected challenges, and our solutions reflect that complexity. We aim to move the world toward a circular economy—one where reuse, regeneration, and sustainability guide all business practices.

Since our inception, over 500 brands have trusted us to help them achieve their sustainability goals. But our impact goes beyond the millions of pounds of plastic we’ve recovered; it’s about transforming waste management, creating jobs, and driving meaningful change in communities affected by pollution.

A Systemic Approach to Solving the Waste Crisis

The global plastic waste crisis is set to triple by 2040. Despite commitments from governments and industries, CPG brands are missing key targets, including the 18% reduction in virgin plastic usage by 2025. While waste reduction is essential, recovery alone won’t solve the problem. That’s where rePurpose Global steps in.

We tackle waste from every angle—addressing root causes, not just symptoms. Our approach includes recovery projects with measurable impacts, advanced material accounting tools, and compliance with global regulations. By partnering with rePurpose Global, brands can ensure sustainability and compliance while driving forward innovative solutions to manage waste and reduce plastic leakage.

We are in close contact with regulatory agencies driving global policy change and support companies navigating extended producer responsibility (EPR) laws, keeping our partners ahead of evolving regulations while making a larger systemic impact.

Unmatched Industry Expertise

Our team brings unparalleled experience in circular economy models (business strategies that take into account reuse, regeneration, and sustainability), international development, and technology. Our partnerships with organizations like the Circular Action Alliance (CAA) help guide our clients through regulatory landscapes, ensuring they stay compliant as laws evolve.

With over 500 brand partnerships across diverse sectors, we bring tailored sustainability solutions to any organization. Whether your brand is just starting to consider sustainability or already has initiatives in place, we offer practical and innovative strategies to maximize impact and efficiency.

Human & Planet-Centric Impact

The impact of our work is both human and environmental. Through our cleanup programs, as of January 25, 2025, we've recovered over 73 million pounds of plastic, and created 2,371 jobs in local communities. Our waste warriors benefit from fair wages, safe working conditions, and better job security—resulting in a 22% increase in earnings.

Our 13 projects span 7 countries, including Colombia, Ghana, Kenya, and India, addressing waste hotspots and supporting local economies. In Aurangabad, India, we collected 5 million lbs of plastic, much of it ocean-bound. Previously, only 1% of multi-layer plastics were managed properly. We provided critical PPE, water, and safe work conditions to those involved in the recovery efforts.

We’re not just cleaning up; we’re creating sustainable economic opportunities that keep waste out of populated areas and the ocean. By integrating circular practices from design to disposal, we close the loop on waste recovery, ensuring both people and the planet benefit.

Why Sustainability Matters for Your Brand

As consumers demand more sustainable products and governments enact stricter regulations, brands must act fast to remain competitive. Partnering with rePurpose Global offers several business advantages:

  • Reputation & Compliance: Boost your brand’s reputation by aligning with global sustainability goals, meeting regulatory requirements, and appealing to eco-conscious consumers.
  • Cost Savings: Sustainability isn’t just an expense; it’s an opportunity. Waste reduction and circularity can lead to cost savings, operational efficiency, and increased profitability.
  • Competitive Edge: Leading companies are prioritizing sustainability as a key differentiator in the market. By partnering with rePurpose Global, your brand stays ahead of the curve.

We’ve helped brands like Thrive Market integrate sustainability into their operations, gaining positive media coverage and strengthening their relationship with eco-conscious consumers. Through our partnership, Thrive has been able to showcase their Plastic Neutral commitment and engage 120 brands in sustainability initiatives. rePurpose global also operates Thrive Market’s Plastic Action Working Group to encourage brands on its platform to take meaningful sustainability actions such as reducing their plastic footprints. This has resulted in increased visibility, new customers, and expanded brand loyalty.

How We Drive Success

Our partners don’t just comply with regulations—they thrive. We deliver tailored sustainability strategies that align with your business objectives, ensuring you can meet and exceed your goals. Through end-to-end documentation, third-party audits, and open reporting, we ensure full transparency and set the industry standard for sustainability.

rPG helps brands avoid greenwashing by providing authentic communications support, including content toolkits and dedicated account management. We ensure that your sustainability story is both credible and impactful.

Let’s Make an Impact Together

Schedule a consultation or request a personalized sustainability audit. Whether you're just starting your sustainability journey or looking to take your efforts to the next level, rePurpose Global can help you make a tangible difference. With our expertise, we will help you streamline your sustainability goals, ensuring your brand operates more efficiently while meeting your environmental targets.

Partnering with rePurpose Global means having a trusted ally who provides comprehensive waste solutions, reporting transparency, and actionable strategies that create measurable impact for your business, the planet, and the communities we serve.

Let’s work together to build a sustainable future. Reach out today to start the conversation.

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