Why Extended Producer Responsibility (EPR) Is Here to Stay: A Bipartisan Movement

EPR regulations are no longer a fleeting trend—they are a permanent shift in how businesses manage packaging waste. Whether you're a sustainability manager, compliance manager, or brand manager at a small to mid-sized Consumer Packaged Goods (CPG) company, understanding the bipartisan support behind EPR can help you plan for a future where compliance is non-negotiable.

Why EPR Is a Lasting Policy

1. Bipartisan Support for Sustainability and Waste Reduction

EPR is one of the rare environmental policies that enjoys support from both major political parties. EPR is a powerful tool to address environmental concerns and waste reduction, while also reducing taxpayer burdens by shifting waste management costs to producers. This bipartisan backing makes it highly unlikely that EPR regulations will be rolled back.

Case Study: Tennessee Waste to Jobs Act, sponsored by State Sen. Heidi Campbell, D-Nashville

‍Tennessee Waste to Jobs Act will create more than 7,700 good-paying jobs, save municipalities money, entice manufacturers to come to town with access to recycled material, bring an estimated $300 million annually into the state for recycling infrastructure, and extend the lives of rapidly filling landfills.

“We’re getting a lot of momentum,” she added, and the changes will hopefully get the bill even more bipartisan support: “We had Republican support in the Senate last time, and so we’re really working on the House right now.”

‍2. Growing State-Level Adoption

Even in the absence of a federal mandate, state governments are leading the way. States like California, Maine, Oregon, and Colorado have enacted EPR laws, and other states—regardless of political affiliation—are considering similar legislation. This state-driven momentum ensures that EPR is becoming the new standard for waste management.

3. Corporate and Industry Support

Large corporations, including many in the CPG sector, have publicly supported EPR measures as a way to level the playing field and create a standardized approach to sustainability. Many brands are already investing in recyclability initiatives, understanding that proactive adaptation is better than scrambling to meet future requirements.

4. Consumer and Investor Demand for Sustainability

Today's consumers expect brands to take responsibility for their environmental impact. Investors, too, are pushing for sustainability-driven business models. Companies that resist EPR compliance may find themselves losing market share and investment opportunities to more forward-thinking competitors.

5. Potential for Federal Legislation

While EPR is currently regulated at the state level, federal discussions on waste reduction and recycling modernization are gaining traction. With bipartisan interest in reducing landfill dependency and improving recycling infrastructure, a national EPR framework could be on the horizon.

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What This Means for Your Business

1. EPR Compliance Should Be a Long-Term Strategy

Rather than treating EPR as a temporary hurdle, businesses should integrate sustainable packaging and compliance measures into their long-term operations.

2. Stay Ahead of Regulatory Changes

Monitor EPR developments at both the state and federal levels to avoid being caught off guard by new mandates.

3. Invest in Recyclability and Reporting Systems

Companies that optimize their packaging now will be better positioned to manage future costs and regulations.

4. Collaborate with Industry Groups

Joining Producer Responsibility Organizations (PROs) or engaging with policymakers can help shape EPR policies in ways that benefit both businesses and the environment.

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The Bottom Line: EPR Is the Future—Embrace It Now

Ignoring EPR regulations isn't just a compliance risk; it's a missed opportunity to align with a movement that has broad political, corporate, and consumer support. Forward-thinking brands that embrace EPR will gain a competitive advantage, avoid costly penalties, and lead in sustainable business practices.

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Need Help Navigating EPR Compliance?

rePurpose Global’s Packaging Platform was developed in collaboration with regulators and industry experts to help you understand your waste and climate footprint better, and get you compliance-ready. You can book a call to learn more here. 

The EPR compliance hub from rePurpose Global can automate in one click what would otherwise take you over 3 months of manual effort. It quickly compiles CAA reports, estimates fees and tax liabilities, and keeps you updated with emerging regulations, including Labeling laws, PCR mandates, and 90+ Packaging Regulations in North America. With Oregon's reporting deadline on March 31st, immediate action is crucial to avoid financial penalties. Reach out to us for a stress-free, reliable solution.