The Risks of Ignoring Extended Producer Responsibility (EPR) Deadlines: What CPG Companies Need to Know

As Extended Producer Responsibility (EPR) regulations gain momentum in the U.S., missing compliance deadlines can have serious consequences. If you're a sustainability manager, compliance manager, or brand manager at a small to mid-sized CPG company, understanding these risks can help you mitigate potential setbacks and maintain a competitive edge.

The Consequences of Ignoring EPR Deadlines

1. Legal and Financial Penalties

EPR laws are legally binding, and failing to comply can result in significant fines, legal actions, and restrictions on selling products in key markets. States like California, Maine, Oregon, and Colorado are implementing EPR frameworks that require timely registration, reporting, and fee payments.

2. Increased Compliance Costs

Delaying EPR compliance can lead to higher long-term costs, including last-minute regulatory fees, rushed sustainability transitions, and legal expenses. Companies that act early can better manage costs by phasing in necessary changes.

3. Restricted Market Access

Many states are introducing EPR laws that restrict non-compliant companies from selling products within their jurisdictions. Missing deadlines could mean losing access to lucrative markets, impacting revenue streams and brand presence.

4. Damage to Brand Reputation

Consumers and investors expect brands to be environmentally responsible. Non-compliance with EPR regulations can damage your company's reputation, leading to negative media coverage and reduced consumer trust.

5. Operational Disruptions

Ignoring EPR deadlines can disrupt supply chains, packaging design, and distribution. Without adequate preparation, companies may face last-minute overhauls that strain internal resources and delay product launches.

“The laws are very explicit. When you are found you will pay your fees, back to the inception of the program, plus penalties, plus interest, and don’t be shocked if your company ends up listed in an article. There’s really no advantage to sitting on the sidelines – there’s only penalties.”

Michael Washburn

Resource Recycling, January 2025

How to Avoid These Risks

1. Establish an Internal EPR Task Force

Designate a team responsible for tracking EPR regulations, compliance deadlines, and necessary operational changes.

2. Partner with Compliance Experts

Work with industry associations or compliance expert platforms like rePurpose Global to stay ahead of evolving EPR requirements. Reach out to us for a free demo of the EPR Compliance Hub, part of our one-stop Packaging Sustainability Platform for CPG brands. 

3. Audit Your Packaging & Supply Chain

Ensure your products align with recyclability requirements and identify areas for improvement to reduce EPR-related fees.

4. Implement Data Tracking & Reporting Systems

Many EPR regulations require detailed reporting. Investing in data management tools now can streamline compliance efforts later.

5. Engage with Industry Collaborations

Joining producer responsibility organizations (PROs) can help share the burden of compliance costs and provide valuable industry insights.

Final Thoughts: Proactive Compliance is a Competitive Advantage

Ignoring EPR deadlines isn't just a legal risk—it’s a threat to profitability, reputation, and market access. Taking action now allows your company to turn EPR compliance into a strategic advantage, ensuring long-term success in an evolving regulatory landscape.

Need Help Navigating EPR Compliance?

rePurpose Global’s Packaging Platform was developed in collaboration with regulators and industry experts to help you understand your waste and climate footprint better, and get you compliance-ready. You can book a call to learn more here. 

The EPR compliance hub from rePurpose Global can automate in one click what would otherwise take you over 3 months of manual effort. It quickly compiles CAA reports, estimates fees and tax liabilities, and keeps you updated with emerging regulations, including Labeling laws, PCR mandates, and 90+ other packaging regulations in North America. With Oregon's reporting deadline on March 31st, immediate action is crucial to avoid financial penalties. Reach out to us for a stress-free, reliable solution.

By preparing now, your brand can avoid costly penalties and emerge as a leader in sustainable packaging.

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