Over the past few years, the awareness around the fast fashion industry’s ethically and environmentally damaging practises have taken the forefront. Consumers have become increasingly wary of green washing in fast fashion and tend to verify the sustainability of products before buying into brands.
Here is a list of 6 outdoor clothing brands with eco-friendly core values that are pushing fashion in the right direction:
This brand aims to occupy the sweet spot between sustainability and performance. With the environment and the consumer in mind, the brand has sourced and produced fabrics that are sustainable, recycled, biodegradable and durable.
Nau’s vision recognises the importance of sustainable materials. All their products use the same 10 sustainable fabrics. Some of the materials used are organic cotton, linen and hemp, ethically-sourced alpaca and merino wool and recycled down polyester.
Patagonia’s products are powered by their love for nature. The company grew from its roots in making tools for climbers and now offers a variety of outdoor clothing and gear.
The brand focuses on ethical sourcing and manufacturing of their products. Their WornWear program sells repaired, reused and recycled Patagonia products to help keep the clothes in circulation for longer and away from landfills.
They have also been actively involved in social causes by donating 1% of their sales to environmental organisations at the grassroot levels.
Toad and co. takes multiple initiatives to ensure that their products have almost zero impact on the planet.
The outdoor clothing company offers clothes that are made from a minimum of 80% eco-friendly fibres and/or fabrics that are 3rd person certified for sustainable manufacturing. Some of these fabrics are organic cotton, hemp, tencel, recycled or vegan fabrics.
Toad and co. also focuses on reusable packaging when designing their products. They have also partnered with the Renewal Workshop to upcycle clothes and push the circular economy forward.
prAna is an outdoor clothing brand based out of California that offers yoga, travelling and adventure clothes. They are the first North American clothing brand to produce Fair Trade Certified clothing.
The brand makes an active effort to cut environmental toxins out of their production process through their bluesign program. This effort also translates into reduced water usage and pollution.
prAna also uses organic cotton and recycled wool in an effort to further reduce the negative impact that sourcing, processing and dyeing other materials could cost.
Loyal to their name, Tentree promises to plant ten trees for every item purchased. Tentree has partnered with several tree planting organisations across the world to achieve their goal of planting one billion trees by 2030. They’re current tree count is 300, 900, 030 and is updated regularly on their website.
The company also uses eco-friendly materials, production methods and promotes fair labor practices as well as safe working conditions.
Oboz Footwear offers their customers hiking boots, hiking shoes and sandals. The brand prides itself on the fit, feel and performance of their products.
The outdoor footwear company also plants trees – one for every pair of footwear sold. In addition, they offset carbon for all product shipments. Their carbon emissions are also reduced by the fact that they use wind energy to power their headquarters. To reduce their eco footprint even further, they also donate any unsellable, yet wearable, shoes to people in need through nonprofit partnerships.
To learn more about sustainable brands and taking the right steps towards a zero waste lifestyle, go PlasticNeutral with us and get Conscious Living recommendations based on your consumption patterns!
Afrah is a recent graduate based out of Bangalore, India. Her passion lies in digital media, creative branding strategy and the power of the same in affecting social change. Through her role at rePurpose, she hopes to shed light on the urgency of the multifaceted environmental issues faced by us today.